A hard look at hard laddering : a comparison of studies examining the hierarchical structure of means-end theory
Joan M. Phillips and Thomas J. Reynolds
| Year of publication: |
2009
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|---|---|
| Authors: | Phillips, Joan M. ; Reynolds, Thomas J. |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 12.2009, 1, p. 83-99
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853820