A Hedonic Analysis of Consumer Demand for Mobile Value-Added Services: A Structural Equation Modelling Approach
Year of publication: |
2017
|
---|---|
Authors: | Hsiao, Ming-Hsiung ; Chen, Liang-Chun |
Published in: |
International Journal of E-Services and Mobile Applications (IJESMA). - IGI Global, ISSN 1941-6288, ZDB-ID 2703291-7. - Vol. 9.2017, 3 (01.07.), p. 22-37
|
Publisher: |
IGI Global |
Subject: | Hedonic Pricing | Mobile Phone | Mobile Service | Mobile Value-Added Service | Structural Equation Modeling (SEM) |
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