A hierarchical bayes error correction model to explain dynamic effects of promotions on sales

Dennis Fok ...

Year of publication:	29 June 2004 ; [Elektronische Ressource]
Authors:	Fok, Dennis ; Horváth, Csilla ; Paap, Richard ; Franses, Philip Hans
Institutions:	Econometrisch Instituut <Rotterdam> (contributor)
Publisher:	Rotterdam : Econometric Institute
Subject:	Verkaufsförderung \| Sales promotion \| Bayes-Statistik \| Bayesian inference \| Marketingmanagement \| Marketing management \| Theorie \| Theory \| Marketing \| VAR-Modell \| VAR model \| Kointegration \| Cointegration

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