A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data
Zhen-yu Chen; Zhi-ping Fan; Minghe Sun
| Year of publication: |
2012
|
|---|---|
| Authors: | Chen, Zhen-yu ; Fan, Zhi-ping ; Sun, Minghe |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 223.2012, 2 (01.12.), p. 461-472
|
| Subject: | Mustererkennung | Pattern recognition | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | Data Mining | Data mining |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665425