A history of marketing thought
Year of publication: |
2008
|
---|---|
Authors: | Jones, D. G. Brian ; Shaw, Eric H. |
Published in: |
History of marketing thought ; Volume 1. - Los Angeles : SAGE Publications. - 2008, p. 165-208
|
Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | USA | United States |
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