A history of the concept of branding : practice and theory
Wilson Bastos and Sidney J. Levy
| Year of publication: |
2012
|
|---|---|
| Authors: | Bastos, Wilson ; Levy, Sidney J. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 24739613. - Vol. 4.2012, 3, p. 347-368
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010029279