A integrated AHP-RFM method to banking customer segmentation
Seyed Mahdi Rezaeinia; Abbas Keramati; Amir Albadvi
| Year of publication: |
2012
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|---|---|
| Authors: | Rezaeinia, Seyed Mahdi ; Keramati, Abbas ; Albadvi, Amir |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795X. - Vol. 6.2012, 2, p. 153-168
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010038983