A Knowledge Reservoir as Time Goes by : The Role of Intrafirm Network in Sustaining Competitive Advantage of Market Orientation
Year of publication: |
2012
|
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Authors: | Zhu, Tao |
Publisher: |
[S.l.] : SSRN |
Subject: | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 1, 2012 erstellt Volltext nicht verfügbar |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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