A latent instrumental variables approach to modeling keyword conversion in paid search advertising
Year of publication: |
2012
|
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Authors: | Rutz, Oliver J. ; Bucklin, Randolph E. ; Sonnier, Garrett P. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 3, p. 306-319
|
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Informationskosten | Information costs | Bayes-Statistik | Bayesian inference |
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