A latent topic analysis and visualization framework for category-level target promotion in the supermarket
Yi Sun, Teruaki Hayashi, Yukio Ohsawa
| Year of publication: |
2021
|
|---|---|
| Authors: | Sun, Yi ; Hayashi, Teruaki ; Ohsawa, Yukio |
| Published in: |
The review of socionetwork strategies. - Tokyo : Springer Japan, ISSN 1867-3236, ZDB-ID 2471097-0. - Vol. 15.2021, 2, p. 429-453
|
| Subject: | Topic model | Renyi Entropy | POS data | Topic changes over time | Visualization | Lebensmitteleinzelhandel | Food retailing | Visualisierung | Verkaufsförderung | Sales promotion | Entropie | Entropy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12626-021-00092-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012662573