A Learning Approach for Interactive Marketing to a Customer Segment
| Year of publication: |
2007
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|---|---|
| Authors: | Bertsimas, Dimitris ; Mersereau, Adam J. |
| Published in: |
Operations research : the journal of the Operations Research Society of America. - Linthicum, Md : INFORMS, ISSN 0030-364X, ZDB-ID 1233890. - Vol. 55.2007, 6, p. 1120-1135
|