A Life Cycle Segmentation Approach to Marketing Financial Products and Services
| Year of publication: |
1999
|
|---|---|
| Authors: | Javalgi, Rajshekhar G. ; Dion, Paul |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 19.1999, 3, p. 74-96
|