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Produktinformationen für Verbraucherim Internet
Henseling, Christine, (2005)
The role of the origin in international brand management
Strenzke, Jan-Hendrik, (2003)
Learning from Users for Radical Innovation
Lettl, Christoph, (2004)
A heuristic model to predict brand switching in consumer choice
Bernardo, John J., (1984)
An assignment approach to choosing R&D experiments
Bernardo, John J., (1977)
A stochastic multiattribute heuristic model of investor choice
Bernardo, John J., (1980)