A linear programming model to revenue management for advertising in mass media
Kewen Pan; Stephen Chi Hang Leung; Di Xiao
| Year of publication: |
2011
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|---|---|
| Authors: | Pan, Kewen ; Leung, Stephen Chi Hang ; Xiao, Di |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 21933741. - Vol. 5.2011, 2/3, p. 145-156
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009888363