A logit model of brand choice calibrated on scanner data
Peter M. Guadagni and John D. C. Little
| Year of publication: |
2007
|
|---|---|
| Authors: | Guadagni, Peter M. ; Little, John D. |
| Published in: |
Fundamentals of marketing research ; Vol. 5. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 16-49
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Logit-Modell | Logit model | RFID |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541016