A longitudinal study of the effects of life status changes on changes in consumer preferences
| Year of publication: |
2008
|
|---|---|
| Authors: | Mathur, Anil ; Moschis, George P. ; Lee, Euehun |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 2, p. 234-246
|