A longitudinal test of price effects on brand choice behavior
Year of publication: |
1984
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Authors: | Motes, William H. ; Castleberry, Stephen B. ; Motes, Susan G. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 12.1984, 4, p. 493-503
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Publisher: |
Elsevier |
Saved in:
Online Resource
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