A Magazine Taxonomy Based on Customer Overlap
| Year of publication: |
1994
|
|---|---|
| Authors: | Milne, George R. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 22.1994, 2, p. 170-179
|