A MAIL/TELEPHONE TECHNIQUE FOR COLLECTING PRIMARY DATA

A mail/telephone technique is discussed which achieved a 79 percent response rate at a cost per usable survey which was only about 50 percent above the general average costs for using mailed questionnaires. With proper follow-up techniques this method is capable of yielding even higher response rates at a cost far below personal, face-to-face interviews.

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Year of publication:	1978
Authors:	Smith, Richard W. ; Conrad, Jon M. ; Storey, David A.
Published in:	Northeastern Journal of Agricultural and Resource Economics. - Northeastern Agricultural and Resource Economics Association - NAREA. - Vol. 07.1978, 1:
Publisher:	Northeastern Agricultural and Resource Economics Association - NAREA
Subject:	Research Methods/ Statistical Methods \| Teaching/Communication/Extension/Profession

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010915150