A Managerial Capital Perspective on Chief Marketing Officer Succession
Year of publication: |
2014
|
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Authors: | Wang, Rui |
Other Persons: | Saboo, Alok R. (contributor) ; Grewal, Rajdeep (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Führungskräfte | Managers | Marketing | Erfolgsfaktor | Success factor |
Extent: | 1 Online-Ressource (54 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Wang, Rui, Alok R. Saboo, and Rajdeep Grewal (2015), "A Managerial Capital Perspective on Chief Marketing Officer Succession," International Journal of Research in Marketing, 32 (2), Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 24, 2014 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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