A market approach to social value co-creation : findings and implications from "Mageires" the social restaurant
Year of publication: |
2019
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Authors: | Sigala, Marianna |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 19.2019, 1, p. 27-45
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Subject: | Co-creation | learning with the market | market capabilities | market view | social entrepreneurship | social restaurants | social value | Gastronomie | Restaurant industry | Sozialwirtschaft | Social economy | Soziale Werte | Social values | Kundenintegration | Customer integration | Social Web | Social web | Betriebliche Wertschöpfung | Value creation |
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