A market basket analysis based on the multivariate MNL model

Yasemin Boztug; Lutz Hildebrandt

Year of publication:	May 2003 ; [Elektronische Ressource]
Other Persons:	Boztuğ, Yasemin (contributor) ; Hildebrandt, Lutz (contributor)
Institutions:	Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse (contributor)
Publisher:	Berlin : Humboldt-Universität
Subject:	Marktforschung \| Market research \| Konsumentenverhalten \| Consumer behaviour \| Markenartikel \| Brand \| Multivariate Analyse \| Multivariate analysis \| Nachfrageinterdependenz \| Interdependent preferences \| Theorie \| Theory

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