A marketing poll: an innovative approach to prediction, explanation and strategy
| Year of publication: |
2010
|
|---|---|
| Authors: | Ben-Ur, Joseph ; Newman, Bruce I. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 3 (1.1.), p. 515-539
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