A Markov decision model for managing display-advertising campaigns

Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith

Year of publication:	2023
Authors:	Agrawal, Narendra ; Najafi-Asadolahi, Sami ; Smith, Stephen A.
Published in:	Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 25.2023, 2, p. 489-507
Subject:	ad campaigns \| ad exchange \| display ad \| dynamic bidding \| Markov decision processes \| queueing systems \| real-time bidding \| stochastic processes \| Markov-Kette \| Markov chain \| Entscheidungstheorie \| Decision theory \| Warteschlangentheorie \| Queueing theory \| Entscheidung \| Decision \| Dynamische Optimierung \| Dynamic programming \| Auktionstheorie \| Auction theory \| Stochastischer Prozess \| Stochastic process

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