A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising
| Year of publication: |
2019
|
|---|---|
| Authors: | Roose, Gudrun ; Vermeir, Iris ; Geuens, Maggie ; Van Kerckhove, Anneleen |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 29.2019, 3 (14.01.), p. 411-427
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1088 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083025