A MATRIX OF DEMAND ELASTICITIES FOR FRESH FRUIT

A matrix of direct, cross and income demand elasticities at farm level for 14 fresh fruits was estimated using the mixed estimation technique. Prior estimates were derived from past research and application of the symmetry relation, cross induction and subjective judgment. There were no statistically significant conflicts between the sample and prior information. Even though estimation efficiency increased with the mixed technique, only a limited number of cross elasticities could be estimated.