A maximin procedure for the optimal insertion timing of ad executions
| Year of publication: |
1995
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|---|---|
| Authors: | Sundar Balakrishnan, P.V. ; Hall, N.G. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 85.1995, 2, p. 368-382
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