A media/product class investigation of innovators and opinion leaders
Year of publication: |
1975
|
---|---|
Authors: | Bruno, Albert V. ; Hustad, Thomas P. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 3.1975, 4, p. 335-344
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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