A meta-analysis of the impact of price presentation on perceived savings
| Year of publication: |
2002
|
|---|---|
| Authors: | Krishna, Aradhna ; Briesch, Richard ; Lehmann, Donald R. ; Yuan, Hong |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 78.2002, 2, p. 101-118
|