A meta-analysis of the relationship between market orientation and business performance: evidence from five continents
| Year of publication: |
2004
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|---|---|
| Authors: | Rodriguez Cano, Cynthia ; Carrillat, Francois A. ; Jaramillo, Fernando |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 21.2004, 2, p. 179-200
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