A meta analysis of the willingness-to-accept and willingness-to-pay disparity

by S. Sayman and A. Önçüler

Year of publication:	2002 ; [Elektronische Ressource], rev. version of 2001/71/MKT/TM
Other Persons:	Sayman, Serdar (contributor) ; Önçüler, Ayse (contributor)
Publisher:	Fontainebleau : INSEAD
Subject:	Konsumentenverhalten \| Consumer behaviour \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Theorie \| Theory

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