A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects

Chingching Chang

Year of publication:	October-December 2017
Authors:	Chang, Chingching
Published in:	Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 4, p. 487-502
Subject:	Advertising message \| Belief \| Persuasion \| Metacognition \| Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Konsumentenverhalten \| Consumer behaviour \| Kognition \| Cognition \| Werbepsychologie \| Psychology of advertising \| Emotion

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