A method for exploring consumer satisfaction factors using online reviews : a study on anti-cold drugs

Xiangqi Zhao, Zhe Huang

Year of publication:	2024
Authors:	Zhao, Xiangqi ; Huang, Zhe
Subject:	Anti-cold drugs \| Consumer satisfaction \| Dirichlet allocation model \| Online reviews \| PROMETHEE II \| Konsumentenverhalten \| Consumer behaviour \| Kundenzufriedenheit \| Customer satisfaction \| Online-Handel \| Online retailing \| Arzneimittel \| Pharmaceuticals \| Virales Marketing \| Viral marketing \| Produktqualität \| Product quality

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