A method of customer valuation score and implementation for marketing strategy
Li Huang and Matthew Tingchi Liu, Xi Song and Jerome Yen
| Year of publication: |
2023
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|---|---|
| Authors: | Huang, Li ; Liu, Matthew Tingchi ; Song, Xi ; Yen, Jerome |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 2, p. 344-363
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| Subject: | Customer journey | Customer valuation theory | Entropy-based customer value score method | Kundenwert | Customer value | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-05-2021-0299 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013553057