A Methodological Approach to Studying the Fit Between Commitment Management and Competitive Strategy

This work develops a new methodological process that attempts to test the contingent and universalistic arguments regarding the influence of human resources management on firm performance. Using moderator regression analysis, we analyze how economic results associated with a policy of human resources management committed to employees depend on the strategic profile adopted by the company. The results obtained support the contingent proposition, since competitive strategy moderates both the intensity and the direction of this effect. In addition, it is shown that commitment management is especially beneficial when a cost focus strategy is adopted.