A Methodology for the Development and Implementation of Knowledge Management Strategy in a Mexican SME Trading Company

Knowledge Management (KM) has become a key factor in the performance of organizations. The literature shows results of the application of KM mainly in big companies, although there are a few studies that target Small and Medium Enterprises (SMEs). Based on the literature related to the implementation of KM strategies in SMEs, there is a gap in understanding how these strategies allow improvements in the development process of the areas involved in them. The objective of this study is to illustrate the application of a strategy of KM in SMEs that contributes to the improvement of organizational processes while responding to favor internal organization changes. The case study approach is used to develop and implement a methodology for implementing a Knowledge Management Strategy (KMS) in a medium enterprise located in the northwest of Mexico. To complete this, it was necessary within the methodology to determine the area to develop and implement the strategy of KM, having chosen marketing area as the area of interest, based on elements that were considered key to the company. The main results obtained were the identification of key knowledge, where it is and who possesses it; the detailed specification of process activities and the structure of existing knowledge and its conservation; and a decrease in the time to find the information and/or knowledge required for the development of processes in the area of marketing