A micro-level diffusion model for new drug adoption
Qiang Liu and Sachin Gupta
| Year of publication: |
2012
|
|---|---|
| Authors: | Liu, Qiang ; Gupta, Sachin |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 3, p. 372-384
|
| Subject: | Arzneimittel | Pharmaceuticals | Produktentwicklung | New product development | Marktanteil | Market share | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009559970