A miniature of digital customer engagement using SEM

Monika, Kavita

Year of publication:	2024
Authors:	Monika ; Kavita
Published in:	International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3853, ZDB-ID 2592937-9. - Vol. 9.2024, 2, p. 186-204
Subject:	confirmatory factor analysis \| customer engagement \| digital marketing \| online retailers \| social media marketing \| structural equation modelling \| Online-Marketing \| Internet marketing \| Beziehungsmarketing \| Relationship marketing \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Strukturgleichungsmodell \| Structural equation model \| Kundenintegration \| Customer integration \| Marketingmanagement \| Marketing management \| Virales Marketing \| Viral marketing \| Faktorenanalyse \| Factor analysis