A mixed-method approach to extracting the value of social media data
Hing Kai Chan (Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, China), Xiaojun Wang (Department of Management, University of Bristol, Bristol, United Kingdom), Ewelina Lacka (Business School, University of Strathclyde, Glasgow, United Kingdom), Min Zhang (Norwich Business School, University of East Anglia, Norwich, United Kingdom)
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Chan, Hing Kai ; Wang, Xiaojun ; Lacka, Ewelina ; Zhang, Min |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 3, p. 568-583
|
| Subject: | social media | mixed-method | product innovation | business intelligence | analytics | Social Web | Social web | Betriebliches Informationssystem | Business intelligence system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011458348