A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour
Todd Drennan, Cecilia Lindh, Nathalie Dreifalt
| Year of publication: |
2021
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|---|---|
| Authors: | Drennan, Todd ; Lindh, Cecilia Thilenius ; Dreifalt, Nathalie |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1477-6421, ZDB-ID 2252330-3. - Vol. 20.2021, 4, p. 275-299
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| Subject: | Country of origin | Openness to foreign countries | Online purchasing | Brand preference | Purchase intention | Mixed methods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Online-Handel | Online retailing | Ursprungsregeln | Rules of origin | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539221X16206323664313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014424100