A mixed-methods approach for designing market-driven packaging
Lynn Metcalf, Jeffrey S. Hess, Jeffrey E. Danes and Jay Singh
| Year of publication: |
2012
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|---|---|
| Authors: | Metcalf, Lynn ; Hess, Jeffrey S. ; Danes, Jeffrey E. ; Singh, Jay |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 15.2012, 3, p. 268-289
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010003221