A model and measurement methodology for predicting individual consumer choice
Richard R. Batsell
| Year of publication: |
1981
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|---|---|
| Authors: | Batsell, Richard R. ; Lodish, Leonard M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 18.1981, 1, p. 1-12
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| Subject: | Marktforschung | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Prognoseverfahren | Forecasting model | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001871176