A model based approach for continuous data quality management and its implementation to improve customer campaigns
| Year of publication: |
2006
|
|---|---|
| Authors: | Heinrich, Bernd ; Klier, Mathias |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 2010744. - Vol. 76.2006, 6, p. 559-588
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