A model-based embedding technique for segmenting customers
Year of publication: |
September-October 2018
|
---|---|
Authors: | Jagabathula, Srikanth ; Subramanian, Lakshminarayanan ; Venkataraman, Ashwin |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 66.2018, 5, p. 1247-1267
|
Subject: | clustering | embedding | sparsity | big data | categorical preferences | Big Data | Big data | Data Mining | Data mining | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Regionales Cluster | Regional cluster |
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