A model for CRM implementation in Indian public sector banks
S. S. Hugar; Nancy H. Vaz (D'Costa)
| Year of publication: |
2010
|
|---|---|
| Authors: | Hugar, S. S. ; D'Costa, Nancy |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 4.2010, 1/2, p. 143-162
|
| Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Einführung | Implementation | Öffentliche Bank | Public bank | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003954073