A model for optimizing the refund value in rebate promotions
| Year of publication: |
1994
|
|---|---|
| Authors: | Ali, Abdul ; Jolson, Marvin A. ; Darmon, Rene Y. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 29.1994, 3, p. 239-245
|
| Publisher: |
Elsevier |