A model for predictive measurements of advertising effectiveness
Robert J. Lavidge and Gary A. Steiner
| Year of publication: |
1968
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|---|---|
| Authors: | Lavidge, Robert J. ; Steiner, Gary A. |
| Published in: |
Readings in advertising and promotion strategy. - Homewood : Irwin. - 1968, p. 233-238
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. Oct. 1961 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002353190