A Model of Consumer Learning for Service Quality and Usage
| Year of publication: |
2007
|
|---|---|
| Authors: | Iyengar, Raghuram ; Ansari, Asim ; Gupta, Sunil |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 4, p. 529-544
|