A model of consumers' perceptions of the invasion of information privacy
Year of publication: |
2013
|
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Authors: | Schwaig, Kathy Stewart ; Segars, Albert H. ; Grover, Varun ; Fiedler, Kirk D. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 50.2013, 1, p. 1-12
|
Subject: | Privacy | Ethics | Customer relationship management | Consumer attitudes | Experimental design | Beziehungsmarketing | Relationship marketing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Experiment |
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