A model of customer satisfaction with service encounters involving failure and recovery
Year of publication: |
1998
|
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Authors: | Smith, Amy K. ; Bolton, Ruth N. ; Wagner, Janet |
Publisher: |
Cambridge, Mass. : Marketing Science Inst. |
Subject: | Kundendienst | Beschwerde | Servicepolitik | Verbraucherzufriedenheit |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 44 S. |
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Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 98-100 |
Type of publication: | Book / Working Paper |
Classification: | Marketing |
Source: |
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A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery
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